Indian animation industry was estimated at $354 million in 2006 and was forecast to reach $869 million by 2010. Animation in India is currently riding on two key factors – a large base of highly skilled labor, and low cost of production. While the industry is gaining prominence steadily, several important factors such as the government’s role in supporting the animation industry, and producing original content locally. In 2009, the state of the animation industry in India, was growing at a CAGR of 30%, is estimated to reach US$ 1.5 billion by 2015.
Some of the other estimates of the NASSCOM report on animation indicate the following:
- The global entertainment market will generate a demand for animation production services of the order of US$ 37 billion by 2013.
- In the non-entertainment segment the demand for animation production services will touch US$ 14.7 billion by 2015.
- The global film/TV program production market will create a US $ 17.5 billion revenue opportunity for animation production houses
- The Indian gaming industry was estimated at nearly $48 million in 2006 and is expected to cross $424 million by 2010.
Pune, is competing with Hyderabad and Mumbai to be the country’s animation hub. With the sector facing severe human resources shortage, more and more studios are increasingly venturing into animation training. Chetan Deshmukh, an animator and special effects expert, recently shifted his base to Pune from US. He has worked on Hollywood movies like Chicago and Shanghai Knights. The Mahratta Chamber of Commerce, Industries and Agriculture (MCCIA), a premier body of industries in and around Pune region has launched a program me to catapult Pune as a global hub for animation and gaming. It has recently formed a group of professionals, training institutes and celebrities to implement the initiative, with filmmaker AmolPalekar has as their brand ambassador.
Globally, the animation industry is poised to touch USD 100 billion by 2012 and India’s animation industry is expected to hit USD 1 billion by 2012, aided by increased outsourcing and a growing domestic market," according to Maya Academy of Advanced Cinematics ( MAAC) Business head.
Maya Academy of Advanced Cinematics (MAAC) is the leader in high-end 3D Animation & VFX education in India and is engaged in the making of most awaited 3D animation film "Ramayana the Epic”.Animation in India is on the right track. There is a lot of interest in it, and therefore a lot of uptake in the sector.
Our biggest advantage is the technical expertise, robust telecom infrastructure and English-speaking graphic designers and animators who with relevant training can be quickly made ready for the industry, at costs lower than those prevailing in developed markets.Indian companies have also been helped by the increase in production budgets for animation movies worldwide. In the past decade, more than 15 animated movies, with budgets over USD 100 million, have been produced and we are hoping to continue this trend
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