About India

Some of the keen and rare developments have altered America’s lifestyle more quickly and more completely than the Internet. Online access has enabled people from all walks of life to bring entire libraries, entertainment venues, post offices and financial centers to a workplace, to a desktop or to a shirt pocket. The Internet’s largest and most meaningful impact may very well be on the way consumers shop for everything from gifts, gadgets and groceries to clothing, cars, and cruises. The ease and selection that the Internet provides to shoppers has changed the face of retailing. More and more, consumers visit a store’s Web site to make their choices before traveling to the store itself; and in a rapidly swelling tide, many shoppers are by passing the store altogether and ordering online directly from the Web sites of their favorite brands and outlets.

Companies like Sephora, Sears and Crate & Barrel have increased the range and quantity of products available at their online stores and are sending online coupons and sale announcements via e-mail directly to their customers. Because online stores are open 24 hours a day, seven days a week, and their inventories are often more complete than those of their brick-and-mortar counterparts, the Internet makes it easy for shoppers to compare products within or between stores, to read product reviews from other customers, to access vendor return policies and to find warranty information.

Recent studies of the marketplace by Nielsen Net Ratings found more than 200 million Americans (or 75%) are using the Internet. Those who shopped online in 2003 spent $17.2 billion online in just the fourth quarter alone. Research firms anticipate that, in2004, the number of online shoppers will increase by 14 percent, representing 30percent of the U.S. population. In four more years, half the country’s population will be purchasing online.Many of the potential concerns that surround the safety of online shopping have been resolved by online payment services.

The premier service of this type is PayPal, which has set the benchmarks for secure Internet transactions and ease of use. When purchasing something using PayPal, users simply carry out the transaction through their PayPal accounts, rather than a credit card. PayPal then charges each purchase to the individual’s credit card or checking account. Because all PayPal transactions are based on the user’s e-mail address, merchants never have access to the user’s account information. This method is safer, more secure and more convenient than providing financial information to multiple sites of individual sellers.

Indian animation industry was estimated at $354 million in 2006 and was forecast to reach $869 million by 2010. Animation in India is currently riding on two key factors – a large base of highly skilled labor, and low cost of production. While the industry is gaining prominence steadily, several important factors such as the government’s role in supporting the animation industry, and producing original content locally. In 2009, the state of the animation industry in India, was growing at a CAGR of 30%, is estimated to reach US$ 1.5 billion by 2015.

Some of the other estimates of the NASSCOM report on animation indicate the following:

• The global entertainment market will generate a demand for animation production services of the order of US$ 37 billion by 2013.
• In the non-entertainment segment the demand for animation production services will touch US$ 14.7 billion by 2015.
• The global film/TV program production market will create a US $ 17.5 billion revenue opportunity for animation production houses
• The Indian gaming industry was estimated at nearly $48 million in 2006 and is expected to cross $424 million by 2010.

Pune, is competing with Hyderabad and Mumbai to be the country’s animation hub. With the sector facing severe human resources shortage, more and more studios are increasingly venturing into animation training. Chetan Deshmukh, an animator and special effects expert, recently shifted his base to Pune from US. He has worked on Hollywood movies like Chicago and Shanghai Knights. The Mahratta Chamber of Commerce, Industries and Agriculture (MCCIA), a premier body of industries in and around Pune region has launched a program me to catapult Pune as a global hub for animation and gaming. It has recently formed a group of professionals, training institutes and celebrities to implement the initiative, with filmmaker AmolPalekar has as their brand ambassador.

Globally, the animation industry is poised to touch USD 100 billion by 2012 and India’s animation industry is expected to hit USD 1 billion by 2012, aided by increased outsourcing and a growing domestic market," according to Maya Academy of Advanced Cinematics ( MAAC) Business head.

Maya Academy of Advanced Cinematics (MAAC) is the leader in high-end 3D Animation & VFX education in India and is engaged in the making of most awaited 3D animation film "Ramayana the Epic”.Animation in India is on the right track. There is a lot of interest in it, and therefore a lot of uptake in the sector.

Our biggest advantage is the technical expertise, robust telecom infrastructure and English-speaking graphic designers and animators who with relevant training can be quickly made ready for the industry, at costs lower than those prevailing in developed markets.Indian companies have also been helped by the increase in production budgets for animation movies worldwide. In the past decade, more than 15 animated movies, with budgets over USD 100 million, have been produced and we are hoping to continue this trend

ISO Certification – ISO ( International Organisation for Standardization) is a international organisation working for the development of standardization of goods, products and other related activities in the world. There are 140 members in this federation at present. This federation is working towards an aim to achieve a similar standardization scale for the entire world so that international exchange of goods & services will be possible in a healthy environment.
What Is ISO 9000 Certification – ISO 9000 family of standards is a representation of a worlwide certification for a instituition for its good management practises and it ensures that the organization is capable to deliver quality products or services that are able to meet quality standards of a client for a long duration. In ISO 9000 family of standards there are four members –
1. ISO 9000:2000 – Fundamentals & Vocabulary –
2. ISO 9001:2000 – Quality Management Systems – Requirements
3. ISO 9004:2000 – Quality Management Systems – Guidelines For Performance Improvements
4. ISO 19011:2002 – Guidelines for quality and/or environmental management systems auditing

Benefits of ISO certification – An ISO 9000:2000 certification can be very helpful for an organization.
a. Better recognition for the activities of the organization and that is an opportunity to increases the value ultimately.
b. Improved performance of the organization
c. More satisfaction for the customers
d. High control on the management body.
e. Better management of the resource.

BIS in ISO – BIS is Indian body of standards and it represents India in the ISO. It is also a founder member of ISO. BIS nominates some of its members to a team of quality & industry experts from India which participates in the meetings of technical committee ISO/TC 176 & its sub-committees. The Technical committee (TC) number 176 (ISO/TC 176) & its sub-committees are the development authorities of ISO standards.

ISO 14000 Certification – ISO 14000 family of standards is represented by the term ISO 14000 usually. It deals with the environmental standards of an organisation. ISO 14001:1996 ‘ Environmental Management Systems – Specifications with Guidance for Use’ is a standard published by iso and accepted by BIS as IS/ISO 14000:1996. This certification provides for the committed actions of the management system of a particular instituition towards attaining a dedicated environment friendly structure & process.

Benefits of ISO 14000 Certification – It benefits an organization in many ways –
a. Pollution free framework
b. Reduction in waste
c. Less risks & liabilities
d. Improved carbon credit rating.

From a farmer in dhoti kurta to a businessman in suit and tie, India has transformed in leaps and bounds. Today even the remote villager is a businessman. He has a mobile phone, a cycle to travel and books of accounts.

The city has become one beehive destination. Every second person has plunged himself into work, even the household wife has moved out and tried her luck and has been good? Infact she has been excellent. This is because the government promotes business opportunities in India and takes care of the meek and distressed.

For instance there are tax subsidiaries on a variety of food items that a farmer cannot afford, so he can enjoy the tax exemption. Women are not taxed up to 135000, so they have less tension to bear.

With liberalization in India the markets opened up to foreign investors that dived to this opportunity. Nevertheless in a consumer state like Kerala and Mumbai, native businessmen thrive. In spite of the heavy competition from foreign nationals many are able to sustain and profit.

This is because starting a business in India is not a gruesome task. The government gives subsidy, and with the right contacts you can start off to a new business life. Maintain a few regulations and you will never be on the wrong side of law. Then with quality and the right business practices you can make your living.

In the beginning markets in India were unorganized but with the influx of foreign nationals, hailing native promoters, business etiquettes in India have been given more importance. The market has gotten organized and benefits one and all.

Business etiquettes are interrelated to the market. If one follows wrong practices then it impacts the other that would take the industry downwards. To maintain scruples in the market, there are organizations and unions that have been formed. Companies that form members with these countries organizations get credible in the eye of the customer and gain an advantage.