Some of the keen and rare developments have altered America’s lifestyle more quickly and more completely than the Internet. Online access has enabled people from all walks of life to bring entire libraries, entertainment venues, post offices and financial centers to a workplace, to a desktop or to a shirt pocket. The Internet’s largest and most meaningful impact may very well be on the way consumers shop for everything from gifts, gadgets and groceries to clothing, cars, and cruises. The ease and selection that the Internet provides to shoppers has changed the face of retailing. More and more, consumers visit a store’s Web site to make their choices before traveling to the store itself; and in a rapidly swelling tide, many shoppers are by passing the store altogether and ordering online directly from the Web sites of their favorite brands and outlets.
Companies like Sephora, Sears and Crate & Barrel have increased the range and quantity of products available at their online stores and are sending online coupons and sale announcements via e-mail directly to their customers. Because online stores are open 24 hours a day, seven days a week, and their inventories are often more complete than those of their brick-and-mortar counterparts, the Internet makes it easy for shoppers to compare products within or between stores, to read product reviews from other customers, to access vendor return policies and to find warranty information.
Recent studies of the marketplace by Nielsen Net Ratings found more than 200 million Americans (or 75%) are using the Internet. Those who shopped online in 2003 spent $17.2 billion online in just the fourth quarter alone. Research firms anticipate that, in2004, the number of online shoppers will increase by 14 percent, representing 30percent of the U.S. population. In four more years, half the country’s population will be purchasing online.Many of the potential concerns that surround the safety of online shopping have been resolved by online payment services.
The premier service of this type is PayPal, which has set the benchmarks for secure Internet transactions and ease of use. When purchasing something using PayPal, users simply carry out the transaction through their PayPal accounts, rather than a credit card. PayPal then charges each purchase to the individual’s credit card or checking account. Because all PayPal transactions are based on the user’s e-mail address, merchants never have access to the user’s account information. This method is safer, more secure and more convenient than providing financial information to multiple sites of individual sellers.
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